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Harley-Davidson Adds New Items to Pink Label Line

...while adding new charity partnerships


If you ride a Harley-Davidson motorcycle, you know pink is more than just a color. Integrating the color pink is an ongoing pledge to those affected by breast cancer—letting them know that nobody rides alone, on the road or through life.

“The Pink Label program is our year-round commitment to empower and support the courageous men and women who are affected by breast cancer. These are the people who inspire us to never let off the throttle.” said Claudia Garber, director, market outreach, Harley-Davidson Motor Company. Through the sale of pink-themed items, the Pink Label program has raised more than $1.3 million since its inception in 2010.

Harley-Davidson Adds New Items to Pink Label Line women
Harley-Davidson's Pink Label program integrates the color pink into with its clothing to raise funds for breast cancer awareness.

This year the Pink Label progam has expanded its reach by adding a third beneficiary, the After Breast Cancer Diagnosis (ABCD) program. The ABCD program joins the existing partners National Breast Cancer Foundation (NBCF) and Young Survival Coalition (YSC). All three of these programs aim to help empower and support those affected by breast cancer. Garber notes, “The power of partnerships can change the world."

For 2015, the Pink Label includes a broad collection of pink-themed items. The new keystone piece of the collection is the Pink Label 3-in-1 Leather Jacket.
Harley-Davidson Adds New Items to Pink Label Line jacket
Starting at $340, the jacket is made from lightweight, washed goatskin leather that features an all-over wax rub for vintage styling. The sleek and chic Pink Label jacket comes in sizes XS to 2XL.

Harley-Davidson Adds New Items to Pink Label Line black socks
The new Pink Label Socks come in two styles and colors, are knee-length, and are $15 a pair.

Harley-Davidson Adds New Items to Pink Label Line socks
A perfect fit for any boot, the Pink Label socks make a statement no matter where you wear them.

Harley-Davidson Adds New Items to Pink Label Line shirt plaid
A great addition to any wardrobe on or off the motorcycle, the Pink Label Plaid Shirt features rhinestone-accented buttons and pocket tabs, as well as subtle embroidered graphics. The shirt starts at $55 and comes in sizes XS to 2XL.

To learn more about how Harley-Davidson and their partners are working to create breast cancer awareness, and to view the entire Pink Label collection, visit

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