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AMA Get Women Riding Campaign Launches

American Motorcyclist Association outlines female motorcyclist initiatives and explains why it is no longer holding its women's motorcycling conferences


ama get women riding campaign launches
With a series of videos, expanded online content and an event for new riders at its Ohio headquarters, the American Motorcyclist Association is launching the AMA Get Women Riding campaign this month. The program promotes motorcycling to women and girls.

"Although motorcycling is a fun and accessible choice, riders must prepare with respect to proper training, safety and, of course, bike considerations," said AMA Board of Directors Chair Maggie McNally-Bradshaw. "As true as that is for all motorcyclists, it's even more true for women riders. Women and girls face additional difficulties of finding bikes and gear that fit them, of getting certain salespeople to take them seriously and—the big one—overcoming the societal stereotype that motorcycling is something for men only. The AMA Get Women Riding campaign will help change that."

ama get women riding campaign launches woman riders
Prior to this newest "women rider" campaign, the AMA held a series of women focused conferences starting in 1997 with the most recent one in 2012, held in Carson City, Nevada, where this photo was taken.

ama get women riding campaign launches jeanne clendenon
Thanks to the late Jeanne Clendenon
for helping make this
AMA women's program happen.

The AMA Get Women Riding campaign is inspired by Jeanne Clendenon, a prolific motorcyclist and long-time AMA member. Clendenon, a member of the Retreads Motorcycle Club, earned many riding awards, including completing the U.S. Four Corners Tour in 21 days and winning the Retreads long-distance award four years in a row. Clendenon passed away in 2011. A recent gift from her estate contributed to this campaign.

The AMA has a long history of welcoming women to the sport, from its early affiliation with the Motor Maids, a premier motorcycling group for female riders, to more recent conferences designed specifically for women. The AMA Get Women Riding campaign includes a number of initiatives to continue the tradition of attracting more women to motorcycling.

"First, we've put together four videos—public service announcements—that promote riding to women by women," McNally-Bradshaw said. "These videos focus on the sport, camaraderie and individual enjoyment that comes from riding. We encourage all of our members and partners in the industry to share them and help spread the word."

"We also have re-launched and redesigned," McNally-Bradshaw added. "Once focused on a specific event, the website now casts a much wider net, with information for new riders and great stories about women motorcyclists, both past and present. Combined with social media promotion throughout the month of May, we hope to spread the word even further."

Also, on Saturday, May 9, the AMA will host Ladies Day at the AMA: Workshops on Motorcycles, Gear and Riding for the New Rider. Supported by local partners and dealers, the free event will feature several presenters who will answer attendees questions about how to get started in motorcycling, motorcycle types, how to choose the right gear and information on safety training.

ama get women riding campaign launches ladies day
Land speed racer Erin Hunter Sills will be on hand for the AMA Ladies Day on May 9. Click the photo for more details.

ama get women riding campaign launches maggie mcnally bradshaw
"I remember when I was new to motorcycling, and what really got me excited was learning to ride," said Maggie McNally-Bradshaw, AMA Board of Directors Chair (seen here at the 2012 AMA Women and Motorcycling Conference). "These workshops at the Ladies Day Event will focus on the practical information new riders need to get started the right way."

Information about the event is at The first 20 attendees who register and check in at the AMA on May 9 will receive a $15 voucher that can be spent in the AMA Motorcycle Hall of Fame gift shop.

"The AMA is grateful to Ms. Clendenon's estate for the support provided toward this effort," McNally-Bradshaw said. "It was her hope that more women and girls would learn to enjoy riding as she did. It's our pleasure to launch this campaign with that goal in mind."

For more information about the AMA Get Women Riding campaign, visit The videos are hosted on the AMA's YouTube channel at

Editor's Note: Many of you have asked if the AMA is going to hold any more Women & Motorcycling Conferences. We received this statement from the AMA's Board Chair, Maggie McNally-Bradshaw: “Over the years, the AMA International Women & Motorcycling Conferences attracted many dedicated and enthusiastic motorcyclists. Just like the women featured in a series of women-and-motorcycling videos published by the AMA this month, these women are passionate about riding, keen for camaraderie and generous with their time and knowledge. Unfortunately, the financial realities of hosting this type of convention in premium locations for a small but significant segment of the motorcycling community were challenging. Attendance and sponsor support failed to meet our expectations, and recent conferences operated with significant losses.”
“While our current efforts focus on new riders—such as the AMA Get Women Riding Campaign and the May 9 Ladies Day at the AMA event at our headquarters in Pickerington, Ohio—we will certainly continue to engage experienced female motorcyclists as well, whether that is through American Motorcyclist magazine, our or at future AMA conventions and conferences.”

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