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Jillian Michaels Teams With Harley-Davidson

"Biggest Loser" host to encourage women to ride

1/1/2010

Harley-Davidson Motor Company is partnering with TV's The Biggest Loser host Jillian Michaels to encourage women to gear up and get behind the handlebars of their own motorcycle. Michaels, a life-long motorcycle enthusiast and licensed rider, is teaming with the Motor Company to spotlight National Garage Party Month, which features a special promotion that will reward one lucky woman and three of her friends with a transformational weekend and an opportunity to meet Michaels.

“Learning to ride a motorcycle was an empowering experience for me, so I want to share that with other women,” said Michaels who's been empowering people through her wellness books and DVDs for years. “That’s what Garage Party events are all about. Women get to learn about the sport from other women in a non-intimidating environment, which is why I’m excited to be a part of this effort.”

Harley-Davidson dealerships across the country are gearing up for National Garage Party Month in March 2010. Garage Party events provide a fun, social environment for women to learn about the sport of motorcycling, as well as meet other women who are interested in riding. Dealers host the events year-round, but the Motor Company has declared March as a special focus to bring national awareness to the events, which have encouraged thousands of women to learn to ride in the last few years.

Jillian Michael's in a Harley-Davidson ad campaign that ran in mainstream women's magazines last year.
Jillian Michael's in a Harley-Davidson ad campaign that ran in mainstream women's magazines last year.

During National Garage Party Month, the Motor Company is also hosting a sweepstakes that will reward one lucky woman and three of her friends with a transformational weekend in Los Angeles. The weekend will feature participation in the Harley-Davidson Rider’s Edge New Rider Course, spa treatments and a motivational talk with Michaels on how to live a better, healthier life. To find a Garage Party near you, visit Harley-Davidson.com/womenriders.

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