How We Help You Reach Women Riders
Because WomenRidersNow.com (WRN) is the #1 motorcycling lifestyle magazine for women, and men who ride with women, you can be sure you’re advertising with the leading resource that reaches women motorcycle riders, and the men who ride with them.
After more than a decade of a consistent online presence
, WRN has more page views and more unique visitors than any other website, blog, or magazine that’s primarily aimed at women motorcycle riders. This translates to more eyeballs (impressions) and clicks on your banner ad. Ask us what our updated web traffic numbers are when you speak to us.
Snapshot of our Ad Program
Women are motorcycling's most powerful demographic because when a woman is passionate about something she'll tell 10 of her friends. She'll also convince her husband to spend more money than he would on his own! This group photo was taken during our inaugural WRN Ladies First Motorcycle Tour of Italy
in May 2015.
• We cater to big and small companies with rates that start as low as $110 a month.
• We offer not only traditional banners of varying sizes and reach on our site and in our monthly newsletter, but we can put together a custom package that meets your needs including: advertising plus editorial (i.e. sponsored content), custom surveys of our readers, and more. We love to think outside the box!
• Our Added Value Program includes (at no extra charge): a call out with a direct link to your website in our monthly newsletter, regular promotion of your company and your products on our social media pages, posting of your press release, and more.
How You Will Reach Women on WRN
Every day we are actively working to connect your company directly with the tens of thousands of female motorcycles riders that read our site on a monthly basis. We do this through the stories we post, and through the thousands of pages of relevant and useful evergreen content that is archived on our site.
When new and returning visitors read these stories on WRN they see your banner and can click on it to go to your website. At this point they become your potential customer.
Every day we are promoting our stories on Facebook, Twitter, Pinterest, Google+, and Instagram, and monthly we promote these stories through our newsletter
. We are working hard for you!
“WRN has been a fantastic advertising partner for DEI Powersports.
We have raised brand awareness and sales that are a direct result of advertising with them.”
– Brian VanKoevering, DEI Powersports
"Women Riders Now has given Hot Leathers a steady flow of online orders throughout the year. Genevieve and her team are a pleasure to work with. We know when she sends out her newsletter
because our women’s apparel sales spike."
– Andy George, Hot Leathers
Beyond the Banner
WRN stands alone in how it reaches women. Genevieve and her team carefully work with you to ensure your banner ad or content have the right message and images to resonate with our readers. Our reader surveys and results have proven that female-focused ads attract more clicks and more business for you. See this case study below.
– Romeo, Laredo, Texas
Halifax Area Advertising Authority, organizers of Daytona Bike Week and Daytona’s fall rally, Biketoberfest, have been advertising with WomenRidersNow.com since 2006. Genevieve has worked closely with the group’s creative team to ensure the ads are designed to appeal to women. As a result, we received this unsolicited endorsement in a news segment in February 2015.
Because we work collaboratively with our advertisers, the banner ads on WRN consistently score higher than industry average click-through-rates (CTR) as our readers are highly engaged in what they’re reading.
Here are some unsolicited comments from our readers.
"I just wanted you all to know that I am inspired by WRN.
Thank you for the newsletter and advice on being a new rider."
– Janie Taylor, via text "Wow! Thanks Genevieve. Awesome list. I have been in the market for a new bike for several years, but have not been finding a good fit. Definitely some new models on your Top 10 Motorcycles Women are Riding list that are not even on my radar I just might have to look at. Thanks for all you do for this industry!"
– Bajabiker, Conifer, Colorado
"WRN is the only trusted place for info in my book, and this story makes me proud to be a woman rider.
So good to see women just enjoying riding."
– Katy Did, Follower on Google+
– Sandy H., Power of the Road Conference attendee
"I have been reading your reviews for quite some time now and find them very helpful. I stand about 5 feet 6 inches and find that I can honestly rely more on the truthfulness of the articles then a salesman at a dealership. Keep up the good work, and thank you for helping us guys that are vertically challenged.
How WRN is different from other motorcycling sites aimed at women:
1. Managing WomenRidersNow.com is Genevieve Schmitt’s full-time career.
Every day Genevieve and her team are working on new stories that bring readers to the site. She also works tirelessly to promote the companies that advertise on WRN through our Added Value Program. Ask your sales rep what Genevieve and her team do that goes above and beyond for the advertisers.
2. Genevieve is a leader in her field.
Genevieve has worked in the motorcycle industry as a journalist, and as a leading spokesperson for women and motorcycling, full-time since 1997. In 2001, she was inducted in the Sturgis Motorcycle Museum’s Hall of Fame for her journalism work in the area of women and motorcycling.
What does this all mean to you?
Genevieve’s long history working in motorcycling media puts her at the forefront of the industry. She’s amassed a wealth of contacts and is a leader in bringing more women to motorcycling. Her stellar reputation and business ethics have leading motorcycle companies wanting to align themselves with her. Clients include Harley-Davidson, Yamaha, Kawasaki, Suzuki, Kymco and a long list of aftermarket companies. We have a respected, well-known brand and we can help you build your brand with women riders too. You can read more about Genevieve’s extensive background in motorcycling and media on the Our Founder page
“Genevieve is the 'Gloria Steinem' of motorcycling, a true pioneer and advocate for the woman rider.
Where the mainstream press tends to overlook the vibrant and vital women’s market, WRN has celebrated
this segment. Mustang is proud to be a small part of this effort!”
– Marilyn G. Simmons, Mustang Seats
We invite you to browse our site to learn more about what we do. In particular, check out the WRN in the News
page to read all the coverage that has included WRN and its founder, Genevieve Schmitt, as a leading voice in the women and motorcycling space, as well as why women are a powerful demographic that you need to reach. Here is how we can get started working together:
Email publisher and editor Genevieve Schmitt at email@example.com
, or call her at 406.223.4939 to learn more, and to receive our media / marketing kit. And if you've not visited the About Us
page yet to read the how women are the fastest growing demographic in motorcycling and how we are reaching them, please do so by clicking here