Roadracer Shelina Moreda Becomes a COVERGIRL Model

History-making female motorcycle racer bridges beauty with motorsports

By Genevieve Schmitt, Editor
Lifestyle, Women To Watch /

Shelina Moreda, internationally-known motorcycle racer and the first female to race at the Indianapolis Motor Speedway, is one of the new faces of COVERGIRL.

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Roadracer Shelina Moreda Becomes a COVERGIRL Model race suit
An accomplished professional in her own right, Shelina Moreda is stepping out from the world of athletics to bring to life another passion, makeup, through her COVERGIRL partnership.

The cosmetics line chose Shelina, who owns a dirtbike school for women, because Shelina represents beauty in the world of sports. “Today, wellness is increasingly seen as an important component of inner and outer beauty, but you don’t often see beauty cross over into the world of sports. We want to change that, and it goes beyond sports, too,” says Ukonwa Ojo, Senior Vice President, COVERGIRL.

Shelina says,”Makeup is something Ive always enjoyed, and its something that sets me apart when Im on the racetrack and the only thing you can see are my eyes peering out of the helmet, so thats the part I especially love to play up.”

“Pro racing is a challenging profession – physically, mentally and emotionally,” Shelina adds. “I love what I do, and people are often surprised because the sport of racing is largely dominated by men.”

Shelina dedicates time, energy, and intensity to overcoming personal and professional boundaries to be successful. She also spends time inspiring and empowering other people to do what they love and on building confidence in girls to push past barriers and reach their individual goals.

“My partnership with COVERGIRL shows the world that its OK to have an active, yet powerful career and still value feeling pretty,” she says. “I am happy to be able to encourage other people to unapologetically be themselves, pursue what they love, and share it with the world.”

Shelina owns Shez Moto Camps, a school designed to build confidence and empowerment in girls and women through motorcycles. You can keep up with Shelina on her website ShezRacing.com.

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