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Since 1999, the #1 Motorcycling Magazine for Women and the Men Who Ride with Them









New Products for Women at American International Motorcycle Expo, and Awards for the Best Products

Plus, WRN greets the Women Riders World Relay at the motorcycle industry trade show

By WRN Staff
10/24/2019

Exciting industry news and product announcements always attract media attention at the annual motorcycle trade show and this year Women Riders Now (WRN) both creates and reports on the buzz. The seventh annual American International Expo (AIMExpo) was held September 26–29 at the Greater Columbus Convention Center in Ohio, and we were hot on the scene.

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women riders now checks out new products for women american international motorcycle expo AIMExpo awards best staff
Thanks to all the women who voted for the Women Riders Now booth at 2019 AIMExpo to be “Best Representation of Female Riders.” Erin was so excited she did a headstand! From left to right: Tricia Szulewski, Editor; Sarah Schilke, Co-Chair Leadership Board; Erin Sills, Co-Chair Leadership Board; Isabella Merjanian, Social Media Editor.

WRN’s Leadership Board Co-Chairs, Sarah Schilke and Erin Sills accompanied Editor Tricia Szulewski and Social Media Editor Isabella Merjanian during the four-day event. Besides meeting and exchanging ideas with readers and industry partners, we were excited to be the first to check out new products and services for women riders, welcome the Women Riders World Relay (WRWR) to Columbus, and cheer on WRN Founder, Genevieve Schmitt, as she received the American Motorcyclist Association’s Bessie Stringfield award in front of a room packed with industry professionals.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best columbus convention center
The annual motorsports trade show is open to the public on Saturday and Sunday and caters to all kinds of two-, three-, and four-wheeled machines. Demo bike fleets were in the outdoor space behind the Greater Columbus Convention Center and herds of Harleys, Indians, Hondas, Kawasakis and Yamahas could be seen zipping through the city.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best team
WRN Founder Genevieve Schmitt stands beside Joe Jorgenson from Robintek who helps with IT support for WRN, and Erin, Sarah, and Tricia after receiving the AMA Bessie Stringfield Award. The honor recognizes her efforts to introduce motorcycling to new or underserved markets.


Women Riders World Relay

WRN welcomed the amazing women participating in the Women Riders World Relay as they brought the ride to America with a stop at the AIMExpo. The relay started back in February and has already crossed 53 countries throughout Europe, the Middle East, Asia, and Australia. WRN raised a glass with them to celebrate inspirational female riders when the group arrived at the AIMExpo.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best wrwr
The WRWR ladies (plus one man and two Corgis) had just ridden to Columbus, Ohio, from Fishkill, New York, a 574-mile ride.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best booth liza miller
WRN staff was ready at our booth to welcome the women with bagels and mimosas. From left: Liza Miller (WRWR North America Ride Leader), Jamie Brinkerhoff (WRWR rider), Erin Sills (WRN Leadership Board Co-Chair), Karen Warden (WRWR rider), Sarah Schilke (WRN Leadership Board Co-Chair).

The WRWR continues the journey to the West Coast before heading south to Mexico and through the rest of the 81 planned countries as they raise awareness to the industry of the importance of the female market. WRN is providing monthly updates on the relay in our newsletter which you can subscribe to here, and you can follow them @womenridersworldrelay. Check out these incredible women who are showing the world what female riders can do!

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best jan plessner alisa clickenger
Two more VIPs of women in motorcycling: Jan Plessner, longtime motorcycle industry veteran and owner of her own powersports recruiting agency, and Alisa Clickenger, journalist, author, and now WRN Leadership Board member, visited the WRN booth. Alisa was on-hand for the first day to autograph copies of her new book, “Boost Your Confidence Through Motorcycling.”

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best booth chrome divas
Meeting WRN readers is what our booth was all about. Here, WRN’s Genevieve and Isabella welcome Chrome Diva RC members Cupcake and Cherry. Find out more about the Chrome Divas here in our listing of women’s motorcycle clubs.

Congratulations to Women’s Favorites at AIMExpo!

WRN provided surveys to all the women who stopped by our booth, including the WRWR attendees, to choose their favorites in 13 categories at the AIMExpo this year. We were very pleased with some of the results, disappointed in others. Unfortunately, there were several “epic fails,” in two major categories that are important to women; Best Boots for Women and Best Gloves for Women. Sadly, there just weren’t any other than the “unisex” versions we were offered as a consolation. Hopefully, the hordes of women storming booths in search of the women-specific items serves as a wakeup call to these vendors.


women riders now checks out new products for women american international motorcycle expo AIMExpo awards best winner california heat
On behalf of WRN, Liza Miller from the WRWR presents California Heat's John, Dawn, and Jenn with the award for “Best Cold Weather Product” at AIMExpo 2019.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best winner jackets advsport
Erin presents Richard Storino of AGVSport with the award for "Best Jackets for Women." We were impressed with the variety and amount of women's jackets the company brought to AIMExpo.

WRN will feature all the winners with more in-depth coverage next month, and plan full product reviews soon. Here’s how the women voted:

  • Best Off-the-Bike Product
    Mimi And Moto childrens books, MimiAndMoto.com

  • Best Sales Experience
    Liqui Moly Shooter additives, Liqui-Moly.us

  • Best Cold-Weather Product
    California Heat heated gear, California-Heat.com

  • Best Safety Item
    inView wireless turn signal and brake light, ThirdEyeDesignInc.com

  • Best Jackets for Women
    AGVSport, GearHousePros.com

  • Best Product for Pillions
    Cardo Freedom 1+ communication system, CardoSystems.com

  • Best New Technology
    Novus Radar Technologies motorcycle blind spot detection kit, Motorcycleblindspot.com

  • Must-Have Tool or Gadget
    SportBike Chic Tank Purse, SportBikeChic.com

  • Best Hot-Weather Product
    Wild Ass seat cushion, Wild-Ass.com

  • Best Product for the Vertically Challenged
    Can-Am Ryker, Can-Am.brp.com

  • Best Representation of Female Riders
    Women Riders Now, WomenRidersNow.com

Gas Tank Mentorship

The MIC “Gas Tank” program provided powersports professionals an opportunity to present their business plan for a new powersports-related innovation, product, or service in front of influential industry business leaders at the AIMExpo. Many of the entrants were female-owned companies. Gas Tank applicants are paired with a powersports industry mentor in order to prepare or further develop their business plan and presentation. Participants gain insight, feedback, visibility and industry connections.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best gas tank mentorship winners
The five groups of the MIC Gas Tank Mentorship program included (left to right) Paul and MaryAnn from Gearhead Zone drive chain cleaning and lubrication with mentor Nicole Allen of Akrapovic; Anya Violet with mentor Eric Anderson of Vroom Network for Atwyld (women’s motorcycle apparel); Alexis Dudley with Tim Calhoun of Helmet House for Flying Duchess (women’s motorcycle jackets); Guillermo Cornejo with mentor Scott Hardin of Harden Off-Road for Riders Share (motorcycle rent and share); and Nancy Gerloff and Mark Augustyn with mentor Frank Esposito for Mimi and Moto (children’s books).

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best winners mimi and moto
We couldn’t be more excited for winners Nancy Gerloff and Mark Augustyn, who also won for “Best Off-The-Bike Product” in our AIMExpo survey for their Mimi and Moto children's books. Their mentor, Frank Esposito (middle) is widely known for leading motorsports companies such as Scorpion Sports and Kendon Trailer Co. to success and has served on the Motorcycle Industry Council (MIC) Board of Directors.

New Products for Women and Men

This year’s AIMExpo featured new motorcycles and products for everyone. Most of the manufacturers were there with their newest and sometimes customized bikes including Harley’s electric LiveWire, which “whirred” up frequently throughout the weekend. There was plenty of riding apparel and accessories for your bike, everything from communications systems, exhaust pipes, and chemicals to luggage and racks. Attendees were also able to watch knowledgeable presenters give talks on riding and touring skills, proper riding gear fit, and basic bike maintenance.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best harley davidson livewire
Harley-Davidson’s new electric-powered motorcycle, LiveWire, got plenty of attention. Here it is perched on rollers that allows anyone to get on, twist the throttle, and feel the exhilaration.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best clearwater lights
Kurt Asplindh from Clearwater Lights stands beside its display featuring BMW GS Trophy Challenger Jocelin Snow. Not only does Clearwater portray women positively on its marketing banner, but all of its top-quality LED lights on display are named after women! WRN was rooting for Clearwater in the category that WRN ultimately won.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best sport bike chic
Sport Bike Chic owner LaShundra Rucker presents her female-specific casual/protective riding apparel after winning the “Must-Have Gadget or Tool” award for her magnetic tank bag purse.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best z1r
Tricia checks out the Z1R women’s apparel collection with the company’s product specialist, Austin Erikson. This company offers several low-cost women’s jacket options which include flannel, leather, textile, and denim.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best atwyld
WRWR participant Kimberly Brown tries out a pair of Atwyld’s innovative women’s riding pants, an edgy mix of protection and modern style.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best flying duchess alexis dudley
Genevieve tries on a new Flying Duchess leather jacket with owner Alexis Dudley in front of its uniquely styled high quality motorcycle jackets made for and by women.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best winner jackets can am ryker
Amy Kern catches our attention when she tries on the Can-Am Ryker for size. Exclaiming, "Now this I can ride!" to her friends validated the award later presented to Can-Am for "Best Product for Vertically-Challenged."

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best fulmer
There’s no question that many women riders love to show their feminine style while riding, and these pink graphic helmets from Fulmer top off the ensemble.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best nelson rigg pet carrier
Nelson Rigg is now offering this new tail bag to carry your pet on your motorcycle. This unique design allows the pet to experience even more of the wind in its paws.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best yamaha ebike
There were a remarkable number of electric bicycles, mopeds, scooters, and motorcycles at the show this year indicating an increase in e-mobility popularity.


women riders now checks out new products for women american international motorcycle expo AIMExpo awards best kawasaki kid
We were excited to see lots of kids at the show and hope exposure at the AIMExpo and other motorcycle events will help inspire the next generation of riders.

women riders now checks out new products for women american international motorcycle expo AIMExpo awards best harley electric bike
And while they are working their way up to gas or electric-powered motorcycles, kids can learn balance and steering basics on one of these from Harley-Davidson.

Related Articles
Women Riders World Relay

2017 AIMExpo Roundup and Product Spotlight

Women’s Gear Reviews
WRN Calendar of Women’s Motorcycle Events

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