Genevieve Schmitt is one of the leading experts on the subject of women and motorcycling. Genevieve is founder and editor of Women Riders Now (WRN), also known as WomenRidersNow.com, the only large-scale, all-brands online motorcycle magazine for women, and has been working full-time as a journalist covering the women and motorcycling "beat" since 1999.
Genevieve pioneered the online experience for women who ride motorcycles with her vision of creating an information resource for female riders back in 2005. In 2006, she launched WomenRidersNow.com providing articles and reviews from a female point of view, something lacking in the motorcycle industry. As a spokesperson for the sport—through her articles and speeches—Genevieve has inspired, and continues to inspire, thousands of women to ride their own motorcycles each year.
Over the years Genevieve has been quoted as an expert in numerous articles, radio shows, and television documentaries on the topic of motorcycling, including articles in the New York Times, BusinessWeek, USA Today, and the Chicago Tribune. She's been interviewed by NPR and BBC World Radio, and included in a TV segment on Fox News Channel's Geraldo At Large (clip below). For a list of recent media for which Genevieve has been interviewed, visit the WRN In The News page.
Women Riders Now (WRN) founder and editor Genevieve Schmitt with her 2008 Harley-Davidson Street Glide and a 2013 Ducati Monster 696. WRN covers all brands and models of street bikes.
Here's the Geraldo Rivera Fox News clip. Genevieve is interviewed at 2:44.How Genevieve Got Started in Women and Motorcycling
A longtime professional television and print journalist, Genevieve began focusing her efforts in the "women and motorcycling" space in 1999 when she was asked to turn around around a fledgling women's motorcycling magazine called Asphalt Angels. Two years later, she founded Woman Rider, a magazine she edited for four years before it was shuttered by its parent company in 2005.
Genevieve then branched out on her own, forming her company, Solitude Ranch Communications (SRC), publisher of WomenRidersNow.com (WRN). Through SRC, Genevieve has made it her business to be a leader in all things related to women and motorcycling. This includes conducting market surveys, as hers is the only company known to poll women riders on a large-scale. Genevieve also organizes seminars and events for women riders and consults with powersports companies to help them reach female customers. She has been invited to speak at more than 50 motorcycle dealership events and rallies since she started giving speeches in 2005.
Working as a journalist in the motorcycle industry since 1991,
Genevieve has contributed articles to nearly every motorcycle
publication, including Rider, American Rider,
Powersports Business, Dealernews, Cruising Rider, Easyriders, VQ, Harley-Davidson Enthusiast, Hot Rod
Bikes,Thunder Press, and Motorcycle (formerly RoadBike).
In addition to acting as editor of WRN, Genevieve served from 2005 to 2012 as the women's point-of-view editor for American Iron, the largest V-twin motorcycle magazine on US newsstands, authoring a monthly column called "The Way I See It," as well as contributing motorcycle feature articles and product reviews. Some of Genevieve's columns can be downloaded here.
From 2007 to 2009, Genevieve contributed to and wrote a monthly column called "Selling to Women" for Dealernews, a powersports trade publication. Information from some of those articles has been repurposed here on WRN. In recent years, Genevieve has also written monthly columns for Friction Zone and Midwest Motorcyclist, both regional motorcycle consumer magazines.
Sturgis Motorcycle Museum Hall of Fame Inductee
In 2001 Genevieve was inducted into the Sturgis Motorcycle Museum Hall of Fame for her leadership and journalism work. It was a highlight of her motorcycle journalism career—which, she realizes now, was only just beginning. Since then, Genevieve has made it her mission to educate the riding and non-riding public about the power and influence of the female motorcyclist and to encourage all women who dream of riding a motorcycle to take the leap.
WRN offers a comprehensive Beginner's Guide to help women get started with riding, and the site offers a monthly newsletter so those interested can stay up to date on recently posted news, reviews and events in the world of women and motorcycling.
Genevieve speaks at women-focused motorcycling events around the country, including conferences, rallies, ladies' nights and dealer open houses. Her speeches are designed to inspire women to take up motorcycling for the first time and to encourage experienced riders to spend more time in the saddle by creating new riding goals. She has also
participated in and organized many panel discussions and seminars
centered around the topic of women and motorcycling.
Genevieve speaking to group of women at Gail's Harley-Davidson in Missouri. Nearly 80 women were in the audience.
Genevieve being introduced as part of the "Retailing to Today's Female Motorcycle Customer" panel at Kawasaki's dealer show in 2010.
Before Online Publishing
Before turning her editorial eye to internet publishing in 2005, as mentioned earlier, Genevieve served as the editor of Woman Rider, a national, all-brands motorcycle magazine she founded in 2001. Woman Rider, which published quarterly from 2000 to 2004, won a gold and silver award from the Minnesota Magazine Publishers Association. Prior to that, Genevieve had been an editor at Asphalt Angels, a small national women's motorcycle magazine launched in 1985 that was the predecessor to Woman Rider.
A little-known fact about Genevieve: She was the first female reporter to ride a motorcycle on television and the first woman to report about the motorcycling lifestyle on television. Both milestones occurred while she was working for the Speedvision cable network (now Speed Channel) from 1997–2003 on the show "Bike Week." She also rode around on an ATV while reporting for "ATV Magazine Television," a show that aired on the Outdoor Life Network from 2002–2005.
Genevieve was nominated for an Emmy for her work as a news magazine TV producer on E! Entertainment Television. In the early 1990s, she also worked as a full-time producer for ABC's Good Morning America and for the syndicated news magazine show EXTRA. Genevieve has been riding a motorcycle since 1990 and currently owns a 2008 Harley-Davidson Street Glide.
Genevieve on location in Phoenix while reporting on Arizona Bike Week for Speedvision Cable Network.
Genevieve on location in northern Montana while reporting for ATV Magazine Television, which aired on the Outdoor Life Network. This story focused on how more ranchers are using ATVs instead of horses to round up cattle.
Genevieve on location in Bozeman, Mont., while reporting from the seat of her motorcycle for Speedvision Cable Network.