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Women Riders World Relay Is Back—and It’s Going Digital

Women Riders World Relay (WRWR) is relaunching in 2026 as a digital platform and app designed to unite and empower women riders around the world. Building on its 2019–2020 global motorcycle relay that connected 3,500 female motorcyclists across 78 countries, the new WRWR will feature a digital baton, skill-building challenges, and a social community. WRWR aims to amplify the voice of women in motorcycling, and Women Riders Now is proud to be the official media partner for this groundbreaking initiative.
Pearl's Jam promotional flyer

“Pearl’s Jam” to Celebrate Women Riders at Sturgis Motorcycle Rally

Pearl's Jam, named for the co-founder of the Sturgis Motorcycle Rally, is a celebration of legacy, empowerment, and the powerful presence of women in motorcycling. Find out more about this special all-women's event.

Luimoto Seat Covers: Install Your Own Custom Motorcycle Seat Cover

Getting a custom look on your motorcycle doesn’t have to be new paint, wheels, and super-expensive parts. Installing a quality seat cover like the ones Canadian company Luimoto offers is another way to personalize your ride. Check out how easy it is to install one of its covers to make your bike really stand out.

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Women Riders World Relay Is Back—and It’s Going Digital

Women Riders World Relay (WRWR) is relaunching in 2026 as a digital platform and app designed to unite and empower women riders around the world. Building on its 2019–2020 global motorcycle relay that connected 3,500 female motorcyclists across 78 countries, the new WRWR will feature a digital baton, skill-building challenges, and a social community. WRWR aims to amplify the voice of women in motorcycling, and Women Riders Now is proud to be the official media partner for this groundbreaking initiative.

“Kat’s Magic Helmet” Ignites Young Imaginations

Kat’s Magic Helmet by Katherine Legge and Andy Amendola is a beautifully illustrated children’s book. The story captures the heart of any reader who’s ever dreamed of overcoming fear and embracing who they truly are. […]

SMK Helmets Typhoon Full-Face Review

SMK Helmets is making a splash in the U.S. market with a lineup that combines bold style, trusted safety certifications, and an impressive range of features—at a price point that’s surprisingly low. SMK Helmets offers a full range of helmets to suit every rider’s style–full-face, modular, off-road, open-face, retro look, and half helmets. We review its Typhoon full-face helmet in the colorful Mystic scheme.
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